OUR FOCUS

 

SMALL BUSINESS CONSULTING

startups

strategy

marketing

research & analysis

evaluation

BUSINESS DEVELOPMENT

representation

lead generation

business relations

strategic partnerships

relationship marketing

BRANDING

identity

design

awareness

positioning

presence

success

 
 

SMALL BUSINESS

consulting

STARTUPS | STRATEGY

Strategy & Guidance

SWOT analysis - evaluate brand strengths, weaknesses, opportunities and threats

In-depth industry research

Market positioning, branding, and customer segmentation

Outdated marketing/branding - revamp, innovate, unify

Operational

Process improvement

Client success & retention

enhance prospect & client experience

Payment processing

program evaluations & integrations

Franchises

New franchise onboarding

guidance through all phases including construction, install, operations, openings

BUSINESS DEVELOPMENT

relationship marketing

NETWORKING | OUTREACH

research alternative market opportunities

identify and evaluate target audience, needs and behaviors

guide brand relatability & loyalty through continual relationship building

pursue strategic partnerships

represent brand at prospective events & meetings

establish presence with local community & business organizations

incorporate cross-promotion activities

discover event sponsoring & hosting opportunities

Development

Cultivate prospect interest, connection & retention

Marketing

Increase brand awareness & lead generation

BRANDING

identity

STRATEGY | PRESENTATION

Strategy

define brand identity

increase visibility & accessibility

establish awareness in the industry

improve brand image

Digital

Website

design, creation business

UX & UI User Experience, User Interface

Google

business platform profile 

SEO Search Engine Optimization

Social media

strategize effective platforms (specific to your business)

setup, content creation, management

Print

Marketing materials

innovative designs, quality printed marketing materials, unified brand presentation

 

consulting

Fresh ideas & perspectives are central to success for modern businesses; the ability to evolve products, pricing & communication with your most profitable audiences is paramount. Marketing consultants are adept at doing this for a variety of clients, in different industries with different needs. An outsider perspective is key to drawing different reference points & cues that can be used in your marketing.

(talintyre.com)

Marketing consultants love fixing things; it’s their speciality. 

(talintyre.com)

A neutral, non-emotive perspective on a business is always useful; it comes without power struggles, career-building motivations, & misaligned objectives of internal teams or traditional agency/client relationships.

(talintyre.com)

THE IMPACT

business development

A closer relationship with customers is almost universally beneficial to a business, allowing the business to explore a deeper & more meaningful relationship with its audience demographics. The importance of relationship selling is that it’s a cost-effective way to connect with customers on a highly personal & personalized level, securing & retaining customers.

(sigstr.com)

branding

77% of B2B marketers say branding is crucial for growth. . . without it, their businesses couldn’t expand & develop.

(smallbizgenius.net)

90% of all mobile & tablet search traffic comes from Google.

(smallbizgenius.net)

Presenting a brand consistently across all platforms can increase revenue by up to 23%.

(smallbizgenius.net)

All Rights Reserved © 2020 by McGrath Business Development, LLC.

E. Laura@McGrathDevelopment.com   P. 214.814.5181

P.O. Box 631702, Irving, TX 75063