STARTUPS | STRATEGY
Strategy & Guidance
SWOT analysis - evaluate brand strengths, weaknesses, opportunities and threats
In-depth industry research
Market positioning, branding, and customer segmentation
Outdated marketing/branding - revamp, innovate, unify
Client success & retention
enhance prospect & client experience
program evaluations & integrations
New franchise onboarding
guidance through all phases including construction, install, operations, openings
NETWORKING | OUTREACH
research alternative market opportunities
identify and evaluate target audience, needs and behaviors
guide brand relatability & loyalty through continual relationship building
pursue strategic partnerships
represent brand at prospective events & meetings
establish presence with local community & business organizations
incorporate cross-promotion activities
discover event sponsoring & hosting opportunities
Cultivate prospect interest, connection & retention
Increase brand awareness & lead generation
STRATEGY | PRESENTATION
define brand identity
increase visibility & accessibility
establish awareness in the industry
improve brand image
design, creation business
UX & UI User Experience, User Interface
business platform profile
SEO Search Engine Optimization
strategize effective platforms (specific to your business)
setup, content creation, management
innovative designs, quality printed marketing materials, unified brand presentation
Fresh ideas & perspectives are central to success for modern businesses; the ability to evolve products, pricing & communication with your most profitable audiences is paramount. Marketing consultants are adept at doing this for a variety of clients, in different industries with different needs. An outsider perspective is key to drawing different reference points & cues that can be used in your marketing.
Marketing consultants love fixing things; it’s their speciality.
A neutral, non-emotive perspective on a business is always useful; it comes without power struggles, career-building motivations, & misaligned objectives of internal teams or traditional agency/client relationships.
A closer relationship with customers is almost universally beneficial to a business, allowing the business to explore a deeper & more meaningful relationship with its audience demographics. The importance of relationship selling is that it’s a cost-effective way to connect with customers on a highly personal & personalized level, securing & retaining customers.
77% of B2B marketers say branding is crucial for growth. . . without it, their businesses couldn’t expand & develop.
90% of all mobile & tablet search traffic comes from Google.
Presenting a brand consistently across all platforms can increase revenue by up to 23%.